Coronavirus Pandemic: Your Insight: ‘I am not stopping my business’

Realtor Zelda Greenberg is working at home and staying in touch via social media and virtual meetings.

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Zelda Greenberg, a past president of the Jacksonville Women’s Network and Women Business Owners of North Florida, knows the value of networking.

The coronavirus forced her to change how she does it.

Greenberg, a Realtor and co-founder of Legacy Realty Group North Florida Inc., said she is “not getting a lot of phone calls right now, but I am staying in touch” through social media, virtual meetings and posting positive news, like her closings, “to show I am still in business.”

 “I am not stopping my business because of the virus,” she said. “It too shall pass.” 

Until it does, she’s working from home and not attending closings. Group events are canceled and she’s not out knocking on doors or holding open houses.

Greenberg also is adjusting her advice because of the uncertainty.

She said she told a client who wanted to list his home to wait and see what happens with the housing market. She advised another client who wanted to buy a home in the $800,000 range to wait and see if prices drop.

She doesn’t forecast another Great Recession like 2008.

 “But I do think we will see some fallout from this,” she said. “I am worried about those that cannot pay their mortgage.”

Greenberg is using the forced timeout to improve her website, market her business, send out mailings and continue her real estate podcast. 

“When things are slow, that’s the time to step up your game,” she said.

She also encourages others who must stay away from work to take advantage of the area.

 “Enjoy the weather,” Greenberg said.