DDRB to consider signage changing name of home of the Jaguars to EverBank Stadium

The board is scheduled to review the permit application at its Aug. 24 meeting.

In news release sent by the Jacksonville Jaguars, TIAA Bank provided this image of EverBank Stadium, the former TIAA Bank Field.
In news release sent by the Jacksonville Jaguars, TIAA Bank provided this image of EverBank Stadium, the former TIAA Bank Field.
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The Downtown Development Review Board is scheduled to review a permit application Aug. 24 to change the signs from TIAA Bank Field to EverBank Stadium.

The city-owned stadium is the home of the Jacksonville Jaguars.

Contractor David Clark, project manager for Southeastern Lighting Solutions in Daytona Beach, is proposing four sign changes at the stadium: two stadium marquee signs, one on the north elevation and one on the south, and exterior club signage for both the east and west elevations, according to the DDRB staff report. 

Each of the north and south marquee signs are 766 square feet.

The proposed EverBank Stadium signs will feature a blue logo and EverBank Stadium letter in white or black depending on the time of day.

The existing exterior signage appears to be about 1,028 square feet, the report said. The proposed exterior signage is 1,055 square feet, an increase of 27 square feet.

The new signs mimic the existing designs in scale and placement. The signs feature a blue logo with white or black lettering, depending on the time of day.

The review board staff is recommending approval of the application.

TIAA Bank announced in November it was selling the bank to a group of investment funds to focus on its retirement and asset management business and said the bank would be renamed, but didn’t say what it would be.

Before it was TIAA Bank Field, it was EverBank Field. Up next, Everbank Stadium.

TIAA Bank announced June 23 it will change its name to EverBank and rename TIAA Bank Field to EverBank Stadium.

The news release said the sale was expected to close this summer and that TIAA Bank will become EverBank when the transaction is completed. 

TIAA said Aug. 1 it completed the sale of its TIAA Bank subsidiary to private investors, and the bank is now operating as EverBank N.A.

TIAA Bank, which holds the stadium naming rights contract for the city-owned stadium, wrote a letter June 21 to Mayor Lenny Curry, whose term ended June 30, and Jaguars President Mark Lamping requesting it be called EverBank Stadium.

The EverBank Field signs once stood over the scoreboard. The new, similar signs will read EverBank Stadium.

The Jaguars’ home became EverBank Field in 2010 when the bank acquired the naming rights. It agreed to a 10-year extension of the naming rights deal in 2014 that remains in effect.

The stadium was called EverBank Field when TIAA acquired EverBank in 2017. The stadium was renamed TIAA Bank Field in 2018.

Because this would be the second name change for the stadium, the naming rights agreement with the city requires the consent of the city and the Jaguars.

"The Office of General Counsel is currently negotiating the sponsorship agreement," Philp Perry, chief communications officer for Mayor Donna Deegan, said in an email Aug. 17. "Once that process has completed, City Council will need to approve the name change."

The Jaguars’ first regular-season home game is Sept. 17 against the defending Super Bowl champion Kansas City Chiefs.



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