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Building A City: The Bold Transformation of the North Core

Episode 3


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  • | 8:27 a.m. July 18, 2023
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Join us as we explore the revitalization of the North Core district, a shining example of the city's exciting development projects. With billions of dollars invested and collaboration between developers, city planners, and community organizations, Jacksonville is quickly becoming Florida's freshest focus. 

In this episode, we discover how local developers, Corner Lot and JWB, have tapped into the potential of the North Core. By rebranding the former Church District, they brought life and innovation to an underutilized part of downtown. Through adaptive reuse and historic preservation, they are transforming spaces like the First Baptist Church and the iconic Jones Furniture Building, breathing new life into these locations with places to live, work, and play.

Avant is no new name to (re)building the city's downtown central core, the construction company has been making a mark in the North Core from the start with Sweet Pete’s, another JWB development. Avant is the construction company that transformed the First Baptist Church into the NoCo Center. Avant has shown to be a confident choice for construction as the company is handling most of the projects in the North Core, including the Federal Reserve Building and Jones Bros. 

The area will be transformed from old to bold, mixing historic structure with elements of timeless modern architecture from the award winning team of architects, Bold Line Design, who are designing Corner Lot’s multifamily mixed use development that will surround the historic Jones Brothers building and was the Architect of Record for NoCo Center.

Thanks to the incredible efforts and support from local developers and organizations like Build Up Downtown and the Downtown Investment Authority this district has welcomed countless visitors, igniting a wave of economic activity and cultural vibrancy which will continue to accelerate with all the exciting projects breaking ground including the Emerald Trail being lead by Groundwork Jax and the new and existing transit systems from JTA, both coming to the North Core.

Join us as we explore the NoCo Center, a captivating hub of entertainment that has attracted North America's largest entertainment company, Paquin Entertainment.

The professional production team at Fun To Watch is capturing the unprecedented transformation, you won't want to miss witnessing Jacksonville's North Core district unfold before your eyes. Brace yourself for an exhilarating journey in a city that is soaring towards success. Subscribe to YouTube.com/@funtowatchmedia for more remarkable stories and developments, not only in the North Core, but throughout the entire downtown Jacksonville as this city sets its sights on a brighter future.

View Previous Episodes:
Episode 2. Building A City: A team unites to revitalize downtown Jacksonville
Episode 1. Building A City: A development documentary series

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