New drive-thru concept Boost Coffee + Energy announced that it will launch its first shop with a soft opening June 7-9 and a grand opening June 10.
The Jacksonville-based company, which focuses on “clean ingredients and customizable beverages,” will debut at 7253 103rd St. in the Cedar Hills area of West Jacksonville, according to a news release.
For June 7-9, reduced hours will be 7 a.m. to 7 p.m., and customers who download the Boost app receive a free drink. The compaby’s website is BoostCoffee.com.
Starting June 10, hours will be 5 a.m. to 10 p.m. daily.
Boost Coffee + Energy said in a news release that the June 10 grand opening will offer free drinks for customers all day, along with giveaways for the first 100 customers.
June 11 is “All Day Happy Hour” with 50% off all drinks from open to close.
June 12-13 will feature buy-one-get-one deals where customers buy an item and get a second for $1.
The week concludes June 14, with #GiveAwesomenessDay to benefit Friends of Jacksonville Animals. Boost Coffee + Energy will donate $2 from every drink sold to the organization. The first 100 dogs receive a gift.
The Friends Of Jacksonville Animals nonprofit helps animals at the city’s Animal Care and Protective Services shelter.
Boost Coffee + Energy said promotions are available while supplies last.
Mike Murray and Joe Herlihy founded Boost Coffee + Energy.
As franchise industry veterans with ties to North Florida, where they developed a Planet Fitness portfolio across the region, the cofounders are applying their operational experience “to a beverage concept they believe addresses a clear gap in the market,” the release said.
“Coffee is no longer just a morning ritual. It’s an all-day lifestyle. Most of what’s out there is loaded with artificial ingredients and fillers. We saw a gap, and we built Boost to fill it,” said Murray in the release.
The menu features energy drinks, coffee, espresso, protein lattes, refreshers, protein shakes, smoothies, cold brew, teas, Boost sodas, kids’ drinks and snacks.
Boost also offers free “TailWhip” treats for dogs.
The release said customers can “boost” any drink with add-ons from cold foam and boba to options such as protein, creatine and organic caffeine.
The brand’s energy drinks use organic caffeine paired with B vitamins, which Boost said delivers steady energy without the crash associated with conventional options.
Each location operates a proprietary in-house roasting system that Murray said reduces the environmental impact of roasting by 90% compared with standard methods.
The 790-square-foot dual-lane drive-thru on 103rd Street is designed for throughput, the release said.
Murray said the model prioritizes speed without compromising the customer experience.
“Drive-through coffee should be fast without feeling rushed,” he said.
“We want Boost to be an experience people look forward to, not just a transaction.”
The Westside location, a renovated Dairy Queen, is the first planned for North Florida.
A second Boost under development along Old County Road 210 in St. Augustine is scheduled to open in August 2026, with an additional site in Yulee planned for a September 2026 opening and double-digit unit growth in the pipeline.
The release said the partners plan to build more than 10 corporate locations across the region before opening franchise sales in 2027, with long-term projections of 450 locations nationwide by 2030.
Herlihy said the corporate rollout is intentional.
“The best franchise brands are built with a focus on unit-level economics, operational simplicity and ease of scalability before they expand through franchising,” Herlihy said in the release.
“When franchise partners join Boost, they’ll be investing in a proven system designed to deliver strong returns, multi-unit development opportunities and long-term success,” he said.
Herlihy said the name, Boost, also means the company helps “customers, employees and franchise partners reach higher and achieve more.”
