The Winn-Dixie Company LLC debuted its Westside corporate headquarters May 19 at 5050 Edgewood Court, nearly six months after relocating there in late 2025 and one week after Jacksonville City Council approved an incentive package to keep the grocer rooted in Jacksonville.
On May 12, Jacksonville City Council approved up to $12 million in financial incentives for The Winn-Dixie Company LLC not to leave Jacksonville, a deal that also included an agreement to keep a Brentwood-area Harveys Supermarket open through at least February 2029.
“For nearly 90 years, Winn-Dixie has called Jacksonville home — and today we celebrate that it will remain here for many, many more years to come,” Mayor Donna Deegan said during an event at the headquarters.
“I want to thank the JAX Chamber, the city’s economic development team and Jacksonville City Council for working together to make this happen.”
The incentive package includes a 20-year, 50% REV Grant, which is a refund on ad valorem tax revenue generated by new development or property improvements, and a Headquarters Retention Grant of $1.3 million annually, beginning in October 2027.
In exchange, Winn-Dixie has committed to a $65 million capital investment and the addition of 200 jobs at its new headquarters, according to a memo from the city’s Office of Economic Development.
“We’re honored to call Jacksonville home,” said Anthony Hucker, chairman and CEO of Winn-Dixie.
“We’re grateful for the partnership and support of the city, including the recent incentive agreement that reflects shared confidence in the future of our company and our continued presence here in years to come,” he said.
“We see every day how deeply people care about their neighborhoods and the essential role their local grocer plays in those communities.”
During Council committee discussions about the incentives, some members expressed concern that plans by Winn-Dixie to close the Harveys Supermarket at 201 W. 48th St. would create a food desert in the area. Those members said they would refuse to approve the incentive package without the guarantee the store would stay open.
On May 12, The Winn-Dixie Company LLC and City Council Vice President Nick Howland said they worked out a deal to keep the store open. On May 18, Winn-Dixie announced it would convert the Harveys to a Winn-Dixie as part of a larger strategy to bring the two brands under one name.
Under the incentives deal, Winn-Dixie agreed to return to the Council Finance Committee 18 months before its lease on the 48th Street store ends in February 2029 to provide an update on efforts to stay in the area. Additionally, should Winn-Dixie fail to see out the lease, it would pay back the Headquarters Retention Grant approved by Council.
Additionally, should Winn-Dixie close the Brentwood store, it would have 18 months to open another store in the area.
Previously known as Southeastern Grocers, the company moved its headquarters from Edgewood Court across town to the Baymeadows area in 2016 through 2025, while continuing to lease space at Edgewood Court for IT functions.
SEG announced Jan. 21, 2026, that it became The Winn-Dixie Company and has been adjusting to its narrower focus and smaller footprint.
It returned to Edgewood Court as its lease expired in Baymeadows.