Special to Realty/Builder Connection
Think home staging is a career choice only for creative people who love to decorate?
Think again.
Here are five reasons to start a home staging business in today’s market, according to the Showhomes company:
1. There are large numbers of houses for sale today and higher percentages of houses are vacant and need staging.
2. There are far fewer home staging companies than people who need staging. Part-time and hobbyist home stagers, who currently dominate the industry, barely put a dent in the need for the service. Full service home staging businesses and franchises are few and far between, which leaves a large niche of potential customers, most of whom prefer to work with a reputable, full-time company.
3. It’s only going to get better. Shell Brodnax, president of the Real Estate Staging Association had this to say about the future of staging: “Since home staging has had so much exposure over the last few years more and more people are aware of it, home stagers have an easier time starting their businesses.”
4. Think the home staging business is just for decorators? Wrong. Home staging is just like any other service business: it requires sales, systems, customer service and product quality.
5. Using a home staging company to prepare a home for sale and even manage it while it is on the market for sale is becoming more and more common.