Chase-JAXUSA survey finds Northeast Florida optimism

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  • | 12:00 p.m. July 25, 2014
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Northeast Florida is a happy place, according to a survey by Chase Bank and JAXUSA Partnership.

The 2014 Chase-JAXUSA Partnership Pulse of the Consumer Survey, presented today, finds that two-thirds of Northeast Floridians are optimistic that the local economy and job market are stable or improving.

The survey found 66 percent say the economy is stable or improving and 63 percent say the job market is steady or good.

Just over half say the same about the national economy and job market.

Northeast Floridians like where they live, too, according to the survey, which found that 86 percent of respondents have a favorable opinion of living in the Jacksonville metro area.

More than half think that buying a home in their community is a good or excellent investment.

What do they like? Top factors were the climate and weather, quality of life, cost of living and the economy/jobs.

“The greater Jacksonville area, from Duval to St. Johns county, is a great place to live and work, so we are not surprised that consumers in the area have a strong sense of optimism about the local economy and job market,” said Michael Butler, market leader of JPMorgan Chase in Northeast Florida, in a news release.

Why are residents here? The top reason was job-related (33 percent), followed by “born and raised,” at 27 percent. The next three reasons were moving to retire in the area, family in the area and a military assignment.

While just 7 percent of those surveyed said they live in the area because of a current military assignment, 82 percent of respondents say military installations and personnel have a positive impact on their local economy.

The survey headlines today’s Regional Economic Development Forum at the University of North Florida Herbert University Center. Panelists will discuss the results.

Scheduled to speak are Butler; Michelle Braun, president and CEO of United Way of Northeast Florida; and Jerry Mallot, president of the JAXUSA Partnership, the economic development division of the JAX Chamber.

First Coast Connect host Melissa Ross is the moderator.

While residents are optimistic, they also have concerns.

Asked about business growth, 45 percent of Northeast Florida survey respondents said taxes and fees are the most important factors influencing the growth of business in the area. Other concerns were health care costs, housing costs and transportation costs.

As for personal finances, Northeast Florida residents surveyed said they were concerned about health care costs (72 percent), having enough money in savings (72 percent) and saving for retirement (65 percent).

Yet, consumers still plan to spend money.

More than half expect to buy a car in the next five years and almost a third are planning to take a dream vacation. Respondents also said they are spending more money on food, groceries (44 percent) and gas (27 percent) this year compared to last year.

The survey is an online poll of 419 adults in the seven-county region of Northeast Florida, comprising Baker, Clay, Duval, Flagler, Nassau, Putnam and St. Johns counties. It took place May 27-June 6.

In addition to the Northeast Florida area sample, an online poll was conducted of a randomly selected representative sample of 1,036 adults nationwide during the same timeframe.

The margin of error for the Northeast Florida survey is plus or minus 4.9 percentage points and plus or minus 3.5 percentage points for the national survey.