New Nocatee grocer looks like area's first GreenWise Market

Lakeland-based Publix Super Markets is opening several natural foods, organics stores.


The first new GreenWise Market opened Oct. 4 in Tallahassee.
The first new GreenWise Market opened Oct. 4 in Tallahassee.
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Nocatee Town Center East is in line to gain a grocery store along Crosswater Parkway across from a Publix Super Markets location, which operates in Nocatee Town Center.

A retail center is planned on 8.26 acres along Crosswater Parkway that would be anchored by a 25,098-square-foot grocery store.

No tenant is identified, although it fits the size of a GreenWise Market by Publix.

That is the Lakeland-based chain's organic and natural foods brand whose new stores are about 25,000 to 28,000 square feet, about half the size of the traditional Publix stores.

Publix spokesman Dwaine Stevens did not confirm the location.

GreenWise Market offers prepared foods featuring antibiotic-free meats, organic cheeses and vegan items.
GreenWise Market offers prepared foods featuring antibiotic-free meats, organic cheeses and vegan items.

“We do not have a signed lease at the described location and are unable to comment without a signed lease,” said Stevens, media and communications manager for Publix Super Markets Inc.

Publix opened three GreenWise stores about a decade ago but revamped the concept.

The first new GreenWise Market opened Oct. 4 in Tallahassee with three more opening next year in Lakeland, Boca Raton and Mount Pleasant, South Carolina. One also is planned in Marietta, Georgia.

Publix.com said the GreenWise Market focuses on the specialty, natural and organic sector.

“Our new GreenWise Market concept celebrates specialty, natural and organic foods, and we think foodies and health-conscious customers alike will love what the store will offer,” said Kevin Murphy, Publix senior vice president of retail operations, in a news release in March announcing the Lakeland store.

The release said Publix continues to look for additional GreenWise Market locations throughout its operating area.

The Finds area inside the Tallahassee GreenWise Market.
The Finds area inside the Tallahassee GreenWise Market.

Publix said the Tallahassee store includes a beverage bar — serving kombucha, local craft beer, wine, smoothies and locally roasted coffee — and a large mezzanine where customers can eat and connect.

The company said GreenWise Market offers prepared foods featuring antibiotic-free meats, organic cheeses and vegan items that include fresh, handcrafted sandwiches, acai bowls, gourmet pizzas, burritos, bowls, sushi and sausage made in-house.

There also are local and organic fruits and vegetables, body care, natural vitamins and supplements, bulk items, and local products.

Plans show the Nocatee store would anchor the 40,589-square-foot Nocatee Town Center East, Phase 1.

The grocery store is connected to 6,946 square feet of multitenant space. A separate 8,545-square-foot building also would house multiple tenants.

A 0.78-acre outparcel can accommodate 10,000 square feet of development.

Sonoc Inc., led by Jed Davis, is the owner and developer. The PARC Group is developing Nocatee.

England, Thims & Miller Inc. is the civil engineer for the Nocatee Town Center East.

The St. Johns River Water Management District and St. Johns County are reviewing plans.

 

 

 

 

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