Jacksonville hotels continue to recover

Occupancy the last week of February was at levels not seen since before the pandemic.

  • By Max Marbut
  • | 1:45 p.m. March 4, 2021
  • | 5 Free Articles Remaining!
  • Business
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In the week that ended Feb. 27, Jacksonville hotels reported occupancy at 70.8%, a growth of nearly 4% from the previous week and continuation of the market’s slow recovery from the pandemic’s effect on business travel and tourism.

Weekend occupancies were at pre-COVID levels in the 80th percentile, according to information released March 4 by Visit Jacksonville.

Small groups and events like the sold-out Spartan obstacle course race at WW Ranch Motocross Park likely helped boost occupancy for the weekend, Visit Jacksonville said.

Arlington hotels reported the most improvement: 82.0% occupancy, a gain of 4.2% compared with the last week of February 2020. Minor losses were recorded at the Beaches (81.6%, -1.0%) and Westside (79.4%, -2.6%). 

While occupancy is improving, the average daily room rate was $82.24, well below pre-pandemic February rates and about $19 lower than 2019 statistics. 

Revenue per room was down nearly $24 and room revenue for the week was $7.4 million, a loss of $3 million from same week in 2020.  



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