Jacksonville-based moving and logistics firm The Suddath Companies launched a local moving brand, MoveDay, in Jacksonville and Orlando on April 26.
Suddath said it did research to understand what consumers want in an ideal moving experience.
A common theme centered on the challenges of moving, which consumers said they viewed as one of the most stressful and anxiety-inducing life experiences.
In Jacksonville, Suddath found that 45% of respondents reported they lost at least some sleep in advance of their move.
Issues included a lack of trust in the movers to carefully pack and safely handle their belongings, a lack of transparency in the moving cost, outdated methods of receiving a quote and selecting a move date, and not having visibility to track their movers and items.
MoveDay services include packing and unpacking, storage, and loading and unloading for residential homes, including apartments and condos. MoveDay provides customers pricing, scope of services and scheduling information, as well as 24/7 access to a team of move managers.
“MoveDay draws upon Suddath’s core values and more than 100 years of moving expertise to provide a better customer experience,” said Suddath President and CEP Michael Brannigan in a news release.
“This includes providing customers with the highest level of dependable, personalized care, delivered through easy-to-use technology and expert, professional moving teams.”
Suddath found that 65% of respondents said packing and unpacking was the most stressful element of their move.
MoveDay offers a personalized portal where customers can track and communicate with their moving crew.
It also shares automatic updates as the move status changes and lets customers confirm items and sign documents in advance. The MoveDay portal allows customers to virtually “meet” their moving team ahead of time and access their profiles, names, pictures and internal crew ratings.
“The research shows how much anxiety surrounds the day of a move,” said Darren Cook, MoveDay’s vice president.
“We designed MoveDay to put more information and control in consumers’ hands to alleviate much of that anxiety and make the move day much easier. It really brings the move experience into the future.”
Suddath’s research found that 11% of respondents say they moved to Jacksonville within the past 12 months, while 24% moved within the city. It found that 10% of respondents said they plan on moving out of Jacksonville within the next 12 months.
MoveDay is at movedaymovers.com.