New dealership planned for Subaru of Jacksonville

The site is at 1717 St. Johns Bluff Road S., next to Tractor Supply Co.

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Subaru of Jacksonville is working toward a new car dealership and service center along St. Johns Bluff Road off Atlantic Boulevard.

The city issued a concurrency reservation certificate for a 39,338-square-foot dealership on 6.13 acres at 1717 St. Johns Bluff Road S., next to Tractor Supply Co.

Property owner  PJP L.L.C., part of the ownership of Subaru of Jacksonville nearby at 10800 Atlantic Blvd., bought the property Sept. 9, 2020. Phil Porter is the managing member of PJP. 

PJP bought the land Sept. 9, 2020.

Porter is president of Subaru of Jacksonville.

He said April 5 the development will be part of the new car dealership along Atlantic Boulevard. 

The sites touch and there will be access from Atlantic Boulevard and from St. Johns Bluff Road.

The dealerships will wrap around the Discovery Plaza shopping center at southeast Atlantic Boulevard and St. Johns Bluff Road. 

Porter said the existing dealership is 35,000 square feet. 

The two dealerships will occupy 10 acres and provide for 40 service lifts, he said.

Porter said he expects to submit building permits soon. Groundbreaking could take place in about three months, followed by construction over 12-15 months.

Jacksonville-based Prosser Inc. is the project civil engineer.

Porter opened Subaru of Jacksonville in 2000. 

It is a family-owned and -operated new and used vehicle dealership. 



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