Duval County hotels report continued rate growth

The average nightly rate in May of $123.09 was $8 more than in May 2022.

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Duval County hotels continue to report average rate growth in May with a slight loss in occupancy in much of the county, according to data from the analytics firm STR released June 21 by Visit Jacksonville.

The average nightly rate was $123.09, an increase of $8 over May 2022.

With the rate growth, revenue per available room and total room revenue also increased in May and year to date.

Occupancy was 69.6% with a slight net growth in room supply.

Group occupancy grew in May compared with 2022 and year to date. 

The group average rate was $129.85, more than $6 higher than the monthly average. 

Room revenue was $49,172,528, nearly $2 million more than in May 2022.

Year to date, room revenue is $251,852,422, which is a 7% increase, and more than $16 million higher than 2022.

The hotels in the Beaches, Downtown and Southside report occupancy growths, while all areas documented rate growth.

All areas of Duval County have year-to-date revenue-per-room growth except for the hotels near Jacksonville International Airport.