Duval County hotels continue to report average rate growth in May with a slight loss in occupancy in much of the county, according to data from the analytics firm STR released June 21 by Visit Jacksonville.
The average nightly rate was $123.09, an increase of $8 over May 2022.
With the rate growth, revenue per available room and total room revenue also increased in May and year to date.
Occupancy was 69.6% with a slight net growth in room supply.
Group occupancy grew in May compared with 2022 and year to date.
The group average rate was $129.85, more than $6 higher than the monthly average.
Room revenue was $49,172,528, nearly $2 million more than in May 2022.
Year to date, room revenue is $251,852,422, which is a 7% increase, and more than $16 million higher than 2022.
The hotels in the Beaches, Downtown and Southside report occupancy growths, while all areas documented rate growth.
All areas of Duval County have year-to-date revenue-per-room growth except for the hotels near Jacksonville International Airport.