New brand Hyatt Studios considering Jacksonville hotel

Hyatt Hotels announced April 18 it signed agreements for more than 100 sites, and one appears to be in Southside Quarter.

Hyatt Hotels Corp. created new brand Hyatt Studios, and one is in review in Jacksonville.
Hyatt Hotels Corp. created new brand Hyatt Studios, and one is in review in Jacksonville.
Hyatt Hotels
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Hyatt Hotels Corp.’s new Hyatt Studios extended-stay brand could debut one of its first properties in Jacksonville.

Hyatt Studios is exploring development of a hotel at Village Crossing Drive in Southside Quarter at southwest Interstate 295 and Butler Boulevard.

JEA issued a service availability request Aug. 23 for a 122-unit Hyatt Studios on part of a 6.3-acre site. 

The location is at northeast Gate Parkway and Village Crossing Drive.

Connelly & Wicker Inc. is the civil engineer.

Hines is the developer of Southside Quarter, a 105-acre development of apartments, town homes, retail and office space, including the McKesson Corp. Medical-Surgical building.

An example of a guestroom for the new Hyatt Studios brand.
Hyatt Hotels

Chicago-based Hyatt Hotels announced plans April 18 to add Hyatt Studios to its brand portfolio.

It said the brand “marks Hyatt’s entry into upper-midscale lodging in the Americas."

It was “conceived through direct collaboration with hotel developers and listening closely to the needs of target guests.”

The news release said Hyatt had signed letters of interest in development agreements from multiple developers for more than 100 Hyatt Studios hotels, with construction expected to begin in 2023 and the first hotel expected to open in 2024.

The hospitality website says two have been identified to open in late 2024 in Mobile, Alabama, and in 2025 in Marysville, California, near Sacramento.

An example of the food area for the new Hyatt Studios brand.
Hyatt Hotels

Hyatt said Hyatt Studios is designed to be flexible based on developer needs, accommodating both extended-stay and shorter length-of-stay leisure and business transient guests depending on the hotel’s market and guest base.

“The immediate interest from the development community in the Hyatt Studios brand is a testament to Hyatt taking a developer-informed approach to creating this brand, prioritizing scalable construction options and an efficient operating model designed to adapt to local market needs across primary, secondary and tertiary markets alike,” the release said.

The Hyatt Studios brand will join the Hyatt Place, Hyatt House and Caption by Hyatt brands in the select-service, or limited-service, category.

Hyatt Hotels said the Hyatt Studios brand offers Hyatt’s signature guest experience with self-serve amenities and in-room offerings. 

The lobby of the new Hyatt Studios brand.
Hyatt Hotels

Guestrooms will offer suites with kitchen amenities, including a multifunction convection microwave, refrigerator, sink and dishwasher.

 The hotel will include a complimentary grab-and-go breakfast and 24-hour market.

“As with all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to the high-end guest within its segment,” said Amy Weinberg, senior vice president, brand, loyalty and data. 

Hyatt Studios will be led by industry veteran Dan Hansen, who has served as strategic adviser throughout the brand’s conception.

Hyatt Hotels Corp. created new brand Hyatt Studios, and one is in review in Southside Quarter in Jacksonville.
Hyatt Hotels

Hyatt Hotels Corp., headquartered in Chicago, had more than 1,250 hotels in 75 countries as of Dec. 31.

“We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels,” said Jim Chu, Hyatt chief growth officer, in the release.

Houston-based Hines announced in February 2017 that it broke ground on what it branded Southside Quarter, a 105-acre property to include office, residential, hotel, retail, commercial and other uses.

Hines is a privately owned global real estate investment, development and management firm.



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