Electric Dough Pizza Co. files permits with city toward year-end opening in San Marco Square

Chef Tom Gray is building-out his latest restaurant concept in the historic San Marco Theatre.

Site plans include this rendering of the interior of Electric Dough Pizza Co. at 1996 San Marco Blvd.
Site plans include this rendering of the interior of Electric Dough Pizza Co. at 1996 San Marco Blvd.
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The city is reviewing permitting plans for Electric Dough Pizza Co. to renovate the former San Marco Theatre space at 1996 San Marco Blvd. for a fourth-quarter opening.

The permit application shows a project cost of $100,000, although that can change as plans proceed.

Plans show 118 seats including 79 inside, 23 at the interior bar and 16 for sidewalk dining outside.

The first floor comprises the main dining area, front dining, bar dining, the back bar, the entry and retail area, an ordering area, the kitchen, cooler, restrooms and other space.

The mezzanine space, which is largely open to the main floor below, has space along with an office. There is a stairwell.

The project comprises 4,642 square feet on two floors.

Urban Partners Construction LLC of Jacksonville is the contractor.

CuliVino Hospitality Management and Consulting issued a news release June 5 that Urban Partners submitted the construction permits to the city for Electric Dough Pizza Co., described as “the new handmade pizza-centric restaurant concept” by Chef Tom Gray.

The permit application “begins the countdown for the start of construction of the new restaurant,” the release said.

Gray announced the concept and location this year and expects to open later this year.

The historic San Marco Theatre was built in 1938. It was designed by Jacksonville architect Roy Benjamin.

The owners of the two-screen theater announced Dec. 28, 2022, that the venue would close Jan. 1 because of a changing industry where theaters increasingly compete with streaming services for patrons, as well as the coronavirus pandemic’s negative effect on attendance.

Building owner TSG Realty has committed to maintain the building’s facade. 

Gray engaged ai3 for the design. The ai3 Atlanta studio “practices architecture, interior design, graphics and branding across numerous industries including hospitality and restaurant,” the release said.

“The ambiance of Electric Dough Pizza Co.’s 4,200-square-foot interior will celebrate the historic theater as a work of art with stylish design details.”

The release said Gray’s artisan pizzas will feature a Roman-style dough with Detroit-style crispy, cheesy edges.

A rendering of the first-floor plan for Electric Dough Pizza Co. in the former San Marco Theatre space at 1996 San Marco Blvd.

“The name Electric Dough references the Italian-imported electric oven that the pizzas are baked in and the pizza’s handmade, long-fermented dough. The electric oven produces a pizza with a crunchy crust,” said the release.

Electric Dough Pizza Co.’s menu includes salads and a rotating selection of gelato and sorbets. Beverages include a full cocktail bar, domestic and imported beer, wine, craft sodas and zero-proof offerings. 

The restaurant’s retail area will sell take-and-bake frozen pizzas, fresh pastas, from-scratch sauces, housemade pimento cheese and other products, the release said.

Electric Dough Pizza Co. will join Gray’s two full-service restaurants, Prati Italia, which opened in 2020 at the St. Johns Town Center, and Town Hall, which opened in 2017 a few storefronts from the San Marco Theatre location.

Gray is also the co-owner of CuliVino Hospitality Consulting and Management, a restaurant management and consulting firm he founded with his spouse, Sarah Marie  Johnston, along with Chef Albert Fuentes.



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