Plans advance to city civil review for speculative warehouse at AllianceFlorida at Cecil Commerce Center

Developer Hillwood has said no decision has been made if or when to build the 562,500-square-foot distribution center.


The potential warehouse site is a northwest POW-MIA Memorial Parkway and Finger Lake Street. It is northeast of the Florida State College at Jacksonville Cecil Center.
The potential warehouse site is a northwest POW-MIA Memorial Parkway and Finger Lake Street. It is northeast of the Florida State College at Jacksonville Cecil Center.
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The city and Hillwood, Jacksonville’s master developer at AllianceFlorida at Cecil Commerce Center, continue advancing plans toward development of a 562,500-square-foot speculative distribution center at the Westside business park.

The city is reviewing civil engineering plans filed June 7 for the project, described on about 45 acres on Parcel E. 

The potential warehouse site is at northwest POW-MIA Memorial Parkway and Finger Lake Street. It is northeast of the Florida State College at Jacksonville Cecil Center.

The civil plan review follows other regulatory filings.

JEA, the city utility, has been reviewing a service-availability request determination.

The potential warehouse site is a northwest POW-MIA Memorial Parkway and Finger Lake Street.

Also, the St. Johns River Water Management District is reviewing plans for the project.

The city Office of Economic Development is the property owner and applicant. Dallas-based Hillwood is the operator and co-applicant.

BGE Inc. in Jacksonville is the civil engineer. SES Environmental Resource Solutions LLC of Jacksonville is the environmental consultant.

Hillwood Executive Vice President Dan Tatsch said May 24 a decision is pending for the development.

“We haven’t formally decided to move forward with the building,” Tatsch said by email.

The master plan for a 562,500-square-foot speculative distribution center at AllianceFlorida at Cecil Commerce Center in West Jacksonville.

“The plan-review submittal is simply intended to reduce the delivery timing if/when we do decide to move forward.”

Tatsch said then there likely would be more filings for permits with the same intent.

The city’s master development agreement calls for Hillwood to build-out AllianceFlorida on about 4,499 acres of city property, the former Naval Air Station Cecil Field, off Normandy Boulevard and 103rd Street in West Jacksonville.

That agreement is designed for the city to share in the profits. 

As the master developer, Hillwood typically secures the tenant, buys the land from the city, develops the project and then sells it, sharing the proceeds with the city.

The city and Hillwood, Jacksonville’s master developer at AllianceFlorida at Cecil Commerce Center, are considering a 562,500-square-foot speculative distribution center on Parcel E at the Westside business park.

By the third quarter of 2023, Hillwood’s total profit-sharing payments to the city reached $10 million since its 2010 agreement to serve as master developer.

Tatsch said previously the checks quantify the success of the concept. 

Tatsch said in January 2024 that Hillwood has developed about 3.225 million square feet at AllianceFlorida.

That includes the two 1 million-square-foot centers for online retailers Amazon.com on about 86.5 acres and home-furnishings company Wayfair on 80 acres.

 

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