NAIOP Northeast Florida, a leading regional commercial real estate trade association in the region, is changing its name as part of a national rebranding.
The new name is Commercial Real Estate Development Association Northeast Florida.
The regional chapter announced the change in a July 1 news release, saying the new name “builds on the association’s longstanding industry leadership while positioning it for the future.”
CREDA comprises more than 21,000 real estate developers, owners, investors and related professionals in 55 chapters in North America. Its activities include research, advocacy for governmental policies and providing education and networking opportunities for industry professionals.
“Commercial real estate development has never been more important to the future of our communities and economy,” said Marc Selvitelli, president and CEO of CREDA, in the release.
“Our members are creating the housing, workplaces, logistics networks and digital infrastructure that people and businesses depend on every day. This new name more accurately reflects who our members are, what they do, and the value they bring to communities across North America.”
Chris Wilson, CREDA Northeast Florida chapter president and commercial banker with Renasant Bank, said in the release the more than 30-year-old regional chapter’s membership comprised hundreds of real estate professionals spanning conceptual design and development to transactional brokerage and vendor services.
“This rebrand parallels our continued membership growth and diversification, while maintaining our mission to advance commercial real estate development through advocacy, education and connections,” he said.
NAIOP was founded in 1967 as the National Association of Industrial and Office Parks.
The release said the CREDA name “more clearly communicates the breadth of its members’ work and the full scope of commercial real estate development they represent.”
CREDA says modern members are involved with property types that include multifamily housing, retail destinations, logistics and fulfillment facilities, office buildings, mixed-use developments and data centers.
After the name change, CREDA says it will “continue to serve as the leading advocate for commercial real estate development at the local, state/provincial and federal levels while providing members with industry insights, professional development opportunities and a powerful network of business relationships.”
The release said the name change emerged from a process involving conversations with members and industry professionals, focus groups, surveys and strategic planning.