A new retail storefront in Jacksonville, Purple Mattress, is cleared to build-out at The Markets at Town Center.
The city issued a permit July 8 for Utah-based mattress and bedding retailer Purple Innovation Inc. to prepare space for a showroom in The Markets at Town Center.
Horizon Retail Construction Inc. of Sturtevant, Wisconsin, is the contractor for the $135,000 project to build-out a 3,215-square-foot space at 4866 Big Island Drive.
Signs are posted in the windows in the storefront between J.Crew Factory and Ideal Image that say “Purple” and “Less Pain. Better Sleep.”
“Hello Jacksonville,” one says “Better Sleep Coming Soon.”
Kimco Realty of Jericho, New York, is the owner and landlord of the shopping center. Codes-ABC Inc. of Orange Park provided private plan review.
Lehi, Utah-based Purple Innovation, founded in 2015, says in its annual Securities and Exchange Commission report that it operates 55 Purple showrooms across the United States, down from 58 at the end of 2024 and 60 at the end of 2023.
“We continue to strategically operate showrooms and anticipate continued expansion of our showrooms in the future,” it says.
The leased showrooms comprise 11 in California, six in Texas, four in Utah and 22 in other states.
Purple’s mattresses are available at other stores, such as Mattress Firm, Ashley and Costco, but the Markets at Town Center store is its first area showroom.
Purple.com shows three Florida stores in Orlando, Sarasota and Tampa.
The company says it began as a digital brand and expanded into brick-and-mortar stores.
Investors.purple.com says the company designs and makes “innovative, premium, branded comfort products, including mattresses, pillows, bedding, frames and more.”
“Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes,” it says.
It says that its signature innovation, the GelFlex Grid, originally was developed in medical settings to support the body to deliver pressure relief, alignment and temperature balance.
It says the technology extends into its pillows, bedding and cushions.
The publicly traded company announced March 31 that for the full year of 2025, its net revenue dropped 3.9% from 2024 to $468.7 million, a reduction “driven primarily by ecommerce headwinds, partially offset by expanded partnerships in the wholesale channel.”
The company reported that gross profit increased while operating expenses decreased, “driven by restructuring actions and productivity initiatives.”
It reported that the 2025 net loss was $51.4 million, an improvement from a $97.9 million loss in 2024.
The company said it expected 2026 revenue to be $500 million to $520 million.
“Over the past year, we strengthened our foundation through disciplined cost actions and manufacturing consolidation, while reinforcing our premium positioning,” Purple CEO Rob DeMartini said in the report to the SEC.
The restructuring plan included permanent closure in the second quarter of 2025 of both Utah manufacturing facilities to consolidate mattress production in an 844,000-square-foot McDonough, Georgia, manufacturing plant and distribution center. McDonough is south of Atlanta.
The company says it also has a 198,000-square-foot distribution center in Salt Lake City that also will assemble, package and ship products.
“We believe our McDonough factory provides ample room to accommodate our future growth and expansion plans for the near term,” it says.
For the first quarter, which ended March 31, Purple reported net revenue fell 8.1% over the year to $95.7 million, attributed primarily “by softness in e-commerce and lower wholesale revenue, partially offset by growth in showrooms.”
The company updated its 2026 outlook for full year revenue to $465 million to $485 million, due to an accounting adjustment.
Purple Mattress markets and sells its products directly to consumers and through wholesale.
Its direct-to-consumer sales are through Purple.com, its showrooms, its customer contact center and its online marketplaces.
For 2025, its direct-to-consumer sales accounted for almost 56% of its net revenue, down from 2024. Wholesale sales accounted for about 44%, up over the year.
The Markets at Town Center store is part of the plan to expand.
“We continue to strategically operate showrooms and anticipate continued expansion of our showrooms in the future,” the company said in its annual reported filed with the SEC.
A further look shows that ecommerce sales of $182.8 million for 2025 were down from $206.3 million, with showroom sales up to $78.5 million from $77.36 million and wholesale revenue up to $207.39 million from $204.2 million.