• AXIA Public Relations hired Mark Pettus as its director of digital engagement. His job includes combining search engine optimization and page-rank strategies with design and copy to increase web and social media traffic. Pettus is the former executive editor of the Ponte Vedra Recorder and its subsidiary publications, First Coast Register, The St. Johns County Business Ledger, Currents and The St. Augustine Underground. He also is a former multimedia reporter and editor for The Florida Times-Union’s St. Johns Sun.
