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Jax Daily Record Friday, May 8, 202005:20 AM EST

City reviewing permit for $18 million construction of RH at St. Johns Town Center

The store, formerly known as Restoration Hardware, wants to build a three-story furniture gallery with a rooftop restaurant and bar.

As retailers reopen and try to recover from the COVID-19 pandemic, other stores are forging ahead to develop new locations.

One of those is RH, previously known as Restoration Hardware, at St. Johns Town Center.

The city is reviewing a permit application for the $18 million construction of a three-story, 48,428-square-foot RH Jacksonville at 4831 Village Shops Way that will sell home furnishings and offer a rooftop restaurant and bar.

Willis Construction Group LLC of Tampa is the contractor for the retail furniture gallery.

St. Johns Town Center owner Simon Property Group announced Feb. 25 that RH Jacksonville, The Gallery at St. Johns Town Center, will open in late 2020.

That time frame likely will be adjusted because of the pandemic. The Town Center closed March 18 because of COVID-19 and reopened May 4, although not all stores and restaurants immediately resumed operations.

Simon said in February the three-story RH will offer 50,000 square feet of indoor and outdoor space and offer luxury home furnishings, lighting, textiles, decor and more.

Floors will be dedicated to RH Interiors, Modern and Outdoor. RH Interior Design Firm & Atelier also will be in the store.

RH will feature a signature glass-covered Rooftop Restaurant and a Barista & Wine Bar that will open to a landscaped park.

RH is designed with a rooftop bar and restaurant.

St. Johns Town Center is at northwest Butler Boulevard and Interstate 295.

RH is part of the center’s fourth phase at the southeast corner of the property. The RH site is east of the shops that include Tesla and Apple.

Previous plans indicated RH will occupy 3.77 acres of the 41 acres designated for the fourth phase.

“Our goal is to continually enhance our visitor’s experience by delivering the exclusive, first-to-market brands the Jacksonville market craves. We are confident the addition of RH will give the community an even more compelling reason to visit,” said Ashlee Schneider, director of marketing and business development at St. Johns Town Center, in the February news release.

RH changed its name from Restoration Hardware in 2017.

The company is based in Corte Madera, California, near San Francisco, and operates 70 RH Galleries and 40 RH Outlet stores in 32 states, the District of Columbia and Canada, as well as 15 Waterworks showrooms throughout the United States and in the U.K.

Additional plans for the St. Johns Town Center fourth phase, which have not been officially announced, include a theater, hotel and additional retail space.

Simon and Atlanta-based developer Ben Carter built St. Johns Town Center in 2005. Carter sold his 50% ownership in mid-2014 to a Deutsche Bank group. 

Nordstrom opened in October 2014 to anchor the Town Center’s third phase.

RH and two other Phase 4 parcels are planned behind J. Alexander’s, True Food Kitchen and the stores in that corridor of the center. Another parcel is near Nordstrom.


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