Southeastern Grocers Inc., parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announced July 6 it is introducing a new store brand product line – Know & Love – designed to offer customers affordable products made with ingredients they “know,” to create the everyday products they’ll “love.”
A news release said the line prioritizes value and great taste, offering products in food, beverage and household categories that are free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.
“Our customers and associates are the driving force behind every decision we make, and as they began to express an increasing desire for products with simple ingredients, we set out to create a budget-friendly, clean label line centered around two fundamental traits: trust and transparency. When customers purchase Know & Love items, they can trust they’re bringing home products made from ingredients they’ll love,” Brooke Rice, senior director of own brands for Southeastern Grocers, said in the release.
Know & Love features color-coded packaging to help customers with dietary requirements find products suited for their needs – dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.
The new product line will roll out in Fresco y Más, Harveys Supermarket and Winn-Dixie stores gradually through next year. SEG’s existing Naturally Better products and select SE Grocers products that meet the quality and clean label standards of Know & Love will gradually transition into the new product line. Once fully launched, the Know & Love line will offer more than 1,000 products including dairy, produce, ready-made foods, beverages and household items.
Southeastern Grocers Inc. operates grocery stores, liquor stores and in-store pharmacies as well as online with grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi.