Bank of America closing Downtown branch in Bank of America Tower

The financial services company cites changes in customer behavior for the decision, while keeping 23 remaining locations open.


Bank of America is closing its ground-floor Downtown Jacksonville financial center at 50 N. Laura St. in Bank of America Tower. It will leave its ATMs in place.
Bank of America is closing its ground-floor Downtown Jacksonville financial center at 50 N. Laura St. in Bank of America Tower. It will leave its ATMs in place.
  • Business
  • Share

Bank of America announced Feb. 9 that it will close its ground-floor Downtown Jacksonville financial center at 50 N. Laura St. on June 25.

The branch is on the street-level floor of the 42-story Bank of America Tower, Jacksonville’s tallest office building.

The ATMs there will remain.

Also remaining in the tower will be Merrill Lynch/BofA Securities and BofA Private Bank offices, and executive offices.

“We are continuously evaluating and optimizing our network of financial centers in response to our clients’ changing needs and behaviors. This includes investing in new centers and consolidating existing financial centers,” said spokesperson Christopher Feeney.

The 42-story Bank of America Tower is Jacksonville’s tallest office building.

“Recent years have seen considerable changes in client traffic behavior and increased digital use, trends that are continuing and have been the case for the Downtown Jacksonville financial center.”

Feeney said any employee impacted by the closure is eligible to receive another role at the bank.

He said the receiving financial center will be the Regency office at 9550 Regency Square Blvd. near Regency Square Mall.

Downtown clients will have their accounts moved to the Regency branch, although they can choose any other office.

There are seven Bank of America financial centers within 7 miles of Downtown, with a San Marco branch less than 2 miles away at 2011 San Marco Blvd.

Feeney said Bank of America has invested more than $15 million in its physical office network in Jacksonville over the past few years, including renovating the financial centers that remain.

Bank of America has 23 remaining branch offices and 81 ATMs in the Jacksonville market.

The bank notified clients the morning of Feb. 9 about the Downtown closing.

 

×

Special Offer: $5 for 2 Months!

Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.