With the first Boost Coffee & Energy site expected to open within weeks, the Jacksonville-based brand has nine locations in its plans.
Franchising veterans Mike Murray and Joe Herlihy are launching Boost Coffee & Energy, a drive-thru concept that sells caffeinated and other drinks.
Boost Coffee & Energy’s menu includes energy drinks, protein lattes, refreshers, protein shakes, smoothies, coffee, teas, Boost sodas, kids’ drinks and snacks, including brownies, coffee cake, lemon loaf and pistachios.
It says at BoostCoffeeEnergy.com that it blends “fresh-roasted coffee, clean energy drinks, and protein-powered fuel into one fast, friendly stop.” The brand is setting up in-house roasting technology at each location.
It posts that the locations will be open daily for 5 a.m. to 10 p.m.
The first nine locations
According to Murray, Boost Coffee & Energy has five more locations projected to open by next year, and four more in negotiation.
The first five are:
• Opening within a week or so in West Jacksonville, Boost Coffee & Energy is building-out at a former Dairy Queen in the Cedar Hills area. Skyline Construction Inc. of Jacksonville converted the site into a 790-square-foot dual-lane drive-thru at 7253 103rd St., about a half-mile west of Interstate 295.
• Opening in late July in St. Augustine, Boost Coffee & Energy is building a modular coffee shop at 87 Ashourian Way on an outparcel at The Forum at Greenbriar at southeast Old County Road 210 and St. Johns Parkway, west of I-95.
• Opening in October or November in Yulee, Boost is building on an outparcel at 463155 Florida 200 in the Shoppes at Midtown at northwest U.S. 17 and Florida 200, east of I-95.
• Opening by year-end, Boost Coffee & Energy is working on a site in West Jacksonville along Normandy Boulevard. City utility JEA is reviewing a request submitted May 13 to determine the service availability for Boost Coffee & Energy on a 1.28-acre site along Normandy Boulevard, west of I-295 and between Normandy Park Baptist Church and Take 5 Oil Change. A site layout shows the 700-square-foot kiosk with a dual drive-thru lane. The property is south of Normandy Boulevard and east of Memorial Park Road.
• Opening next year, Boost Energy is working on a site in Palm Coast in Flagler County.
Murray said Boost Coffee & Energy also is working on deals for locations along Beach Boulevard in Jacksonville; in Oakleaf in Southwest Jacksonville; in Jacksonville Beach; and in Beachwalk in St. Johns County.
Like many drive-thru quick-service restaurants, Boost Coffee & Energy favors a 600- to 800-square-foot modular unit with a dual-lane drive-thru design. A corporate presentation shows that preferred site specifications are outparcels from 12,000 square feet to a half-acre.
Murray said previously the partners plan to roll out about 10 corporate locations across North Florida before franchise sales begin in late 2027.
The initial locations will be corporate-owned so that the partners can build and refine the model. That means that “when we do bring on franchise partners, we’re handing them a proven, polished system with a focus on unit level economics,” Murray said.
Murray said they would add corporate locations in the Salt Lake City area this year to further develop and test the brand before franchising.
Murray said Boost Coffee & Energy is leasing headquarters space in Baywood Center III at 9428 Baymeadows Road in South Jacksonville.
The strategy
Boost Coffee & Energy says in a presentation that it expects potential growth to 450 locations throughout the United States by 2030, based on an evolution of coffee drinkers.
The U.S. coffee market was valued at $91 billion in 2025, according to a Boost Coffee & Energy strategy presentation. The energy drink market was $25 billion in 2024 and is the fastest-growth beverage category.
Drive-thru sales represent 55% of coffee shop revenue, according to the presentation.
Boost predicts the markets will merge over the next 15 years as consumers seek “both convenience and health-conscious options.”
“No major player has successfully combined premium coffee with clean, healthy energy drinks in a streamlined drive-thru format targeting health-aware consumers – creating an opportunity for Boost.”
Boost Coffee & Energy says its unit investment range is $800,000 to $1.25 million.