After a more than $16 million makeover, Beach Bowl to open June 17

The landmark bowling alley in Jacksonville Beach returns with a modern restaurant, upper deck patio, VIP room and 20 primary bowling lanes.

The original Beach Bowl sign is the only item left from the original facility opened in the 1950s.
The original Beach Bowl sign is the only item left from the original facility opened in the 1950s.
Photo by Dan Macdonald
  • Business
  • Share

A Jacksonville Beach tradition returns June 17 with the opening of the new Beach Bowl.

But it’s not your parent’s bowling alley.

Beach Bowl, at 818 Beach Blvd., closed in 2019 after being open for about 60 years.

Soon after, Jacksonville-based Ash Properties bought the property, it tore down the structure in 2021 and built it new inside and out except for the original neon signage that faces Beach Boulevard.

The completed two-story facility is about 45,000 square feet.

The new Beach Bowl is scheduled to open June 17 at 818 Beach Blvd. in Jacksonville Beach. The bright colors and design take their inspiration from Miami decor.
Photo by Dan Macdonald

Now Beach Bowl has been transformed into a family entertainment center, said Assistant General Manager James Selvig.

Construction and outfitting costs were between $16 million and $17.5 million, Selvig said. Ash Properties is operating the business, he said.

It offers a variety of entertainment choices. On the first floor there are 20 bowling lanes with electronic scoring and televisions offering mostly sports. There is a dedicated full-liquor bar and a selection of draft beer.

There is an arcade and a restaurant.

James Selvig, assistant general manager, expects these lanes to be in demand after the June 17 opening.
Photo by Dan Macdonald

Upstairs, there is a four-lane private party area. Besides traditional bowling, there are games like Angry Birds that have a bowling component.

Bowling on the first floor is $25 per hour per lane for groups of up to six Monday-Thursday. It’s $45 per hour per lane on Friday-Sunday. Upstairs in the private room, the price is $45 per hour Monday-Thursday and $55 per hour on Friday-Sunday.

Shoe rentals are $4 and socks are $4.

The private room pricing depends on the experience the customer wants, Selvig said. Prices vary depending on food packages and the desired level of bar service.

In addition to the regular menu, the Beach Bowl restaurant will also offer daily specials.
Photo by Dan Macdonald

The outdoor covered patio seats about 220 with high-top tables and a lengthy bar. Ceiling fans and heaters provide climate comfort. A stage has been built with a dedicated sound system.

“We will have an upscale restaurant where you can come in to have your business meetings and as well as bring the family,” Selvig said.

“We’ll have entertainment with bands, music, karaoke and trivia nights. We have all kinds of things planned.”

Beach Bowl’s more than 150 employees are dressed in pink shirts.

The upstairs deck can seat more than 200 and has a dedicated bar and staff as well as a stage for live music.
Photo by Dan Macdonald

A week out from opening day, Beach Bowl was swarming with new employees learning their jobs. The restaurant was one area of focus. Kitchen crews and waitstaff were giving the proposed menu trial runs to determine what dishes would make the cut, Selvig said.

The menu has appetizers, salads, tacos, flatbread pizza, burgers, sandwiches, wraps and desserts. Prices are $12 to $17. Most items are in the $12-$13 range.

Besides the regular menu, there will be daily specials.

Bartenders plan to be busy at the three large, full-liquor bars in Beach Bowl.
Photo by Dan Macdonald

Selvig expects plenty of interest in Beach Bowl when it opens. To accommodate as many people as possible, there will be no restaurant reservations at first. For the time being, there is no pro shop. Bowling leagues may come down the road, depending on general interest and the demand for open bowling.

“If you knew the old Beach Bowl, it was a beautiful place but it was rundown. It needed a facelift. It needed a change to adapt to the future. And I think that’s what this is,” Selvig said.

The arcade is stuffed with games that award prize tickets.
Photo by Dan Macdonald

“As you walk through the door or as soon as you drive into the parking lot, you get that Miami kind of vibe.”

Beach Bowl is open 11 a.m. to 1 a.m. Monday-Thursday; 11 a.m. to 2 a.m. Friday; 10 a.m. to 2 a.m. Saturday; and 10 a.m. to midnight Sunday.

Besides its parking lot, valet parking will be available at two neighboring businesses.

The wall design next to the first-floor bowling lanes at the new Beach Bowl in Jacksonville Beach.
Photo by Dan Macdonald
The Private Room has four dedicated lanes and offer a variety of bowling-inspired games.
Photo by Dan Macdonald
Lanes in the main bowling alley on the first floor of the Beach Bowl.
Photo by Dan Macdonald
The original Beach Bowl was demolished to make way for the new facility.
Beach Bowl



Special Offer: $5 for 2 Months!

Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.