St. Johns County issues permit for Playa Bowls to build-out in Beachwalk

The New Jersey concept specializes in açaí, pitaya, coconut bowls and smoothies.

Mark Williams and Rich Hardman are the local franchise owners of Playa Bowls.
Mark Williams and Rich Hardman are the local franchise owners of Playa Bowls.
Photo by Karen Brune Mathis
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St. Johns County issued a permit June 19 for New Jersey-based chain Playa Bowls to build-out in the master-planned Beachwalk community.

The 1,135-square-foot store is at 145 Beachwalk Shore Drive, Suite 105.

One Call Contracting of Ponte Vedra is the contractor. The project cost is $200,000.

Mark Williams and Richard Hardman, through Ponte Vedra-based Florida Bowls LLC, are the Northeast Florida franchisees for the concept.

It will be the second Northeast Florida location. Williams and Hardman opened their first Playa Bowls store Dec. 2 at St. Johns Town Center at 720 Town Crossing Drive, Suite 125.

Belmar, New Jersey-based Playa Bowls serves acai berry-based fruit bowls. Acai berries are high in antioxidants thought to help reduce inflammation, lower blood sugar and boost the immune system, the company’s website says.

“Playa bowls are made with a base of acai, pitaya, mango, coconut, banana, chia pudding, green kale blend or oatmeal. They come topped with an array of options, from granola and hemp seeds to blueberries and almond butter,” according to a company press release.

The store also sells fresh juice, smoothies and cold brew coffee. Its website says the company has 268 locations in 22 states. The Beachwalk store will be Florida’s 37th location. The site says the stores usually hire about 25 people. 

The logo says it was founded in 2014 and is “NJ’s Original Acai Shop.”



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