Swarovski converting St. Johns Town Center store with new concept design

The crystal jewelry company intends “explosive approach to color, size and styling.”

An image of the new Swarovski concept store design it calls "an immersive wonderland of sights, sounds, and textures designed to ignite your dreams."
An image of the new Swarovski concept store design it calls "an immersive wonderland of sights, sounds, and textures designed to ignite your dreams."
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Crystal jewelry and accessories tenant Swarovski is converting its St. Johns Town Center store into its new concept design now that the city issued a construction permit July 31.

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