Scenic Jacksonville names Litsa Dawkins executive director

The former NAI Hallmark director of operations succeeds Nancy Powell, who retires April 17.


  • By Ric Anderson
  • | 9:32 a.m. April 14, 2026
  • | 2 Free Articles Remaining!
Litsa Dawkins, formerly with NAI Hallmark, is executive director of Scenic Jacksonville, the nonprofit advocacy organization announced April 14. She began the role March 16.
Litsa Dawkins, formerly with NAI Hallmark, is executive director of Scenic Jacksonville, the nonprofit advocacy organization announced April 14. She began the role March 16.
Courtesy of Scenic Jacksonville
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Litsa Dawkins has succeeded Nancy Powell as executive director of Scenic Jacksonville, the nonprofit advocacy organization announced April 14.

In a news release, Scenic Jacksonville said Dawkins began her new role March 16. Powell retires April 17.

Dawkins previously was director of operations for NAI Hallmark, where her duties included leadership of strategic business operations, the release said. 

Her nonprofit experience includes fundraising and event and volunteer initiatives with Dreams Come True, Brooks Foundation, Keep Jacksonville Beautiful and Public Trust Environmental Legal Institute of Florida.  

A Jacksonville native, Dawkins earned a bachelor’s degree in communications from the University of North Florida.

Bill Hoff Jr., Scenic Jacksonville board president, said Dawkins would work with civic, business, city and nonprofit leaders to continue the organization’s mission of preserving and enhancing the city’s natural environment, historic character, streetscapes, parks and public places. 

In the release, Dawkins said she was grateful for the opportunity to “collaborate and advance initiatives aimed at improving our scenic environment of livability, walkability, sustainability and overall quality of life.”

Scenic Jacksonville hosts the annual Great Cities Symposium and Scenic Visions program, and is a founding member of the Riverfront Parks Now coalition and Jacksonville Climate Coalition. 

 

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